Our Goal: Maximising clients' operating and profitability objectives

The primary objective of communications and public relations activities is to win favourable public opinion for a client organisation to help maximise its operating and profitability objectives.

In resolving the communications and public relations issues before a client, we seek to apply both analytical and creative skills to secure the best result.

Established in 1995, Richard Craig & Associates has conducted communications and public relations assignments for some of the country’s largest companies and other enterprises.

These include Bank of Ireland Asset Management, WMC, The Australian Institute of Company Directors, Daimaru, Proudfoot Consulting, Optim Limited, The International Chamber of Commerce, PricewaterhouseCoopers, and the Melbourne Institute of Applied Economic and Social Research, to name a few.

The firm’s principal, Richard Craig, is a qualified accountant and Melbourne University Economics and Commerce graduate with over twenty years public relations’ experience.

This has included in-house positions with ICI Australia and Shell Australia, as well as holding a range of senior consulting posts.

He has had a wide number of articles published on public relations and business and has been a unit convenor and lecturer in public relations at Deakin University, the University of Melbourne and RMIT University.

Backed by senior associates, skilled in all aspects of public relations and public affairs work, the firm is equipped to expertly meet a range of corporate communications assignments.