richard craig & associates









































richard craig & associates


























richard craig & associates

richard craig & associates

- Corporate Communications
- Media Relations
- Marketing Communications
- Social Media
- Issues Management
- Annual Report Production
- Copywriting / Other Editorial Services
- Investor Relations & Financial Comm.
- Employee Communication
- Event Management
- Special Projects Division
- Corp. & Other High Achiever Biographies

- Corporate Communications

Organisations face a myriad of communications requirements. These range from regulatory demands such as those determined by the Australian Stock Exchange, to the need to keep various stakeholders fully and regularly informed.

Corporate communications should be undertaken in a clear and concise manner, with a full understanding of the wider operating responsibilities of the client organisation.

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- Media Relations

Media Relations has traditionally been a central element of any public relations or communications program. Over many years, Richard Craig & Associates has developed a diversity of skills in this all important area, thereby delivering substantial benefits to clients. From the drafting of media releases, briefing papers, media editorial activities or the arranging of media conferences and interviews, Richard Craig & Associates can point to a high level of proficiency and success in this area.

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- Marketing Communications

Revenue and profitability objectives lie at the heart of any commercial organisation. Marketing communications aims to assist companies, professional firms and other organisations in meeting these goals using the central tools of publicity and promotional activities. Creativity, business acumen and an understanding of the client’s overall business objectives can, when used in tandem, be a highly effective instrument for assisting these organisations in bringing business in the door.

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- Social Media

Social media has revolutionised the worldwide media and communications landscape. Facebook, Twitter, YouTube and their compatriots mean that communications today are instantaneous, global and have melded with traditional media to produce a continuous communications paradigm. An organisationís social media activities must form an integral part of its overall public relations and communications framework, working in concert to enhance and protect the reputation asset, and maximise revenue and operating objectives.

Richard Craig & Associates has broad skills in both strategically formulating and implementing social media infrastructure, as well managing these on an ongoing basis to ensure that client communications across social and traditional media operate at peak efficiency to provide the greatest benefit to the organisation. The www.historywow.com multimedia platform, launched in 2012 and which now has an audience in over 80 countries, is one example of our skills in this area.

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- Issues Management

We live in a polemical world, and issues are meat and drink for the media, community and other groups, as well as politicians. Environmental, health and safety questions, corporate profitability and expansion issues as well as corporate investment plans, are some of the issues, which can arise. Companies are regularly called on to explain or justify their position on a particular question, and it is within this scenario that effective issues management skills must come to the fore.

The objective is to ensure that a company or other organisation is not disadvantaged or compromised, or has its reputation impugned, by an issue in which it finds itself involved. Successful issues management requires the application of an eclectic understanding of day to day events, an analytical approach to problem solving and a good grounding in the media and political process.

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- Annual Report Production

Times have long passed since a company’s annual report, or indeed that of any organisation, was a simple document containing merely the profit and loss statement, balance sheet and notes to the accounts. Today, annual reports are a significant communications tool which are required to meet not only statutory obligations, but convey the strengths, abilities and potential of an organisation.

Successful annual report production draws on a host of skills - financial, editorial and design. At Richard Craig & Associates a premium is placed on undertaking annual report production to meet and exceed these various criteria.

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- Copywriting and other editorial services

The success of a corporate communications or publicity program is, by and large, in direct proportion to the quality of the writing involved. Strong editorial skills are needed for virtually every aspect of such a program. From media releases, video news releases, briefing papers, to speeches and chairman’s annual report statements, words, intelligently and adeptly composed, are often the difference between a competent program and an outstanding one.

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- Investor Relations and Financial Communications

Shareholders and the financial community are a key audience in many communications programs. Beyond a solid grounding in finance and business, this area of communications requires analytical skills and an ability to take a complex financial or business issue and put this into simple, easily understood terms. A central column of Richard Craig & Associates’ expertise is the firm’s considerable experience and accomplishments in this area.

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- Employee Communications

Employees are a key stakeholder in both companies and public sector organisations. They have a right to be informed of developments affecting their employing organisation, just as it is in the best interests of that organisation to be open and transparent in all its dealings.

Successful employee communications melds strong editorial skills with a creative approach allied to an understanding of broader management perspectives.

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- Event Management

Companies and other organisations are required, from time to time, to organise functions and other events. These can range from a simple evening reception or client luncheon to a major business development event or an Annual General Meeting for several thousand.

Organisational skills, knowledge of regulatory requirements and an ability to be creative and think conceptually are among the skills needed to bring these events to a successful and memorable conclusion.

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- Special Projects Division

The Special Projects Division undertakes commercial and other business projects outside the traditional communications framework. The emphasis here is on identifying commercial opportunities which offer significant earnings potential, but where communications and public relations are an important, but not central part, of the project.

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- Corporate and Other High Achiever Biographies

Richard Craig & Associates produces corporate biographies for chief executives and other high achievers. For those who have sought and attained the golden mountain top of success. These are a faithful record of these winning individual’s achievements, their business and broader guiding philosophy, the background that forged who they are, and the factors behind their unique place in the firmament of stellar achievers.

Each biography is carefully tailored to executive’s individual circumstances and unique achievements. How they did it, what setbacks did they surmount, what enduring lessons have guided them, their views on the world as it is and how it should be.

There is an ever present and abiding appetite to hear the perspective of high achievers and winners across a number of spheres of excellence. The biographies are a lasting testament to these rare individuals, to be savoured and enjoyed by both their wide circle of intimates and associates, the business and other sectors in which they have predominated, as well as an ever thirsting and inquisitive broader reading community.

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richard craig & associates
richard craig & associates
richard craig & associates
richard craig & associates
richard craig & associates
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