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- Corporate Communications
Organisations face a myriad of communications requirements. These
range from regulatory demands such as those determined by the Australian
Stock Exchange, to the need to keep various stakeholders fully and
regularly informed.
Corporate communications should be undertaken in a clear and concise
manner, with a full understanding of the wider operating responsibilities
of the client organisation.
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- Media Relations
Media Relations has traditionally been a central element of any
public relations or communications program. Over many years, Richard
Craig & Associates has developed a diversity of skills in this
all important area, thereby delivering substantial benefits to clients.
From the drafting of media releases, briefing papers, media editorial
activities or the arranging of media conferences and interviews,
Richard Craig & Associates can point to a high level of proficiency
and success in this area.
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- Marketing Communications
Revenue and profitability objectives lie at the heart of any
commercial organisation. Marketing communications aims to assist
companies, professional firms and other organisations in meeting
these goals using the central tools of publicity and promotional
activities. Creativity, business acumen and an understanding of
the client’s overall business objectives can, when used in
tandem, be a highly effective instrument for assisting these organisations
in bringing business in the door.
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- Issues Management
We live in a polemical world, and issues are meat and drink for
the media, community and other groups, as well as politicians. Environmental,
health and safety questions, corporate profitability and expansion
issues as well as corporate investment plans, are some of the issues,
which can arise. Companies are regularly called on to explain or
justify their position on a particular question, and it is within
this scenario that effective issues management skills must come
to the fore.
The objective is to ensure that a company or other organisation
is not disadvantaged or compromised, or has its reputation impugned,
by an issue in which it finds itself involved. Successful issues
management requires the application of an eclectic understanding
of day to day events, an analytical approach to problem solving
and a good grounding in the media and political process.
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- Annual Report Production
Times have long passed since a company’s annual report,
or indeed that of any organisation, was a simple document containing
merely the profit and loss statement, balance sheet and notes to
the accounts. Today, annual reports are a significant communications
tool which are required to meet not only statutory obligations,
but convey the strengths, abilities and potential of an organisation.
Successful annual report production draws on a host of skills -
financial, editorial and design. At Richard Craig & Associates
a premium is placed on undertaking annual report production to meet
and exceed these various criteria.
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- Copywriting and other editorial services
The success of a corporate communications or publicity program
is, by and large, in direct proportion to the quality of the writing
involved. Strong editorial skills are needed for virtually every
aspect of such a program. From media releases, video news releases,
briefing papers, to speeches and chairman’s annual report
statements, words, intelligently and adeptly composed, are often
the difference between a competent program and an outstanding one.
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- Investor Relations and Financial Communications
Shareholders and the financial community are a key audience in
many communications programs. Beyond a solid grounding in finance
and business, this area of communications requires analytical skills
and an ability to take a complex financial or business issue and
put this into simple, easily understood terms. A central column
of Richard Craig & Associates’ expertise is the firm’s
considerable experience and accomplishments in this area.
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- Employee Communications
Employees are a key stakeholder in both companies and public
sector organisations. They have a right to be informed of developments
affecting their employing organisation, just as it is in the best
interests of that organisation to be open and transparent in all
its dealings.
Successful employee communications melds strong editorial skills
with a creative approach allied to an understanding of broader management
perspectives.
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- Event Management
Companies and other organisations are required, from time to time,
to organise functions and other events. These can range from a simple
evening reception or client luncheon to a major business development
event or an Annual General Meeting for several thousand.
Organisational skills, knowledge of regulatory requirements and
an ability to be creative and think conceptually are among the skills
needed to bring these events to a successful and memorable conclusion.
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- China Consulting Division
The China Consulting Division provides business and communications
consulting services to companies which have operations or business
interests in China, or wish to establish these. The division also
works in the area of highlighting investment and joint venture opportunities
available for Australian and other companies in China.
The services
provided by the division cover the full gamut of communications
and consulting activities with a special emphasis on identifying
business opportunities, government relations and profile and reputation
enhancement activities.
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